Vaping has officially reached new heights, as UK Prime Minister David Cameron has now given the thumbs up to ecigs as a smoking alternative. The British leader has been the leader of the Conservative party since 2005nd took over as Prime Minister in 2010. He is also had his own fight with tobacco addiction, so he can personally weigh in on a topic that is so important to the millions of smokers he presides over. Until now someone of this stature hadn’t come out so forcefully in favor of vaping, but the times appear to be changing.

Cameron made a point of including ecigs as a way that helps many smokers make that switch away from traditional tobacco cigarettes. He was quoted in the Daily Caller saying, “Certainly as somebody who has been through this battle a number of times, eventually relatively successfully, lots of people find different ways of doing it and certainly for some people e-cigarettes are successful.

Unlike Obama smoking off and on throughout his presidency without a mere mention of what vaping can do for millions of Americans, Cameron is being rather up front about it.

We do have to admit that Cameron is helped by own his own health officials where Obama hasn’t been, at least not in the same way. That’s why he can reliably say that politicians should be looking to experts for assistance in classifying vaping, and in England that doesn’t appear to be a problem. Cameron specifically pointed to the report by Public Health England that concluded vaping is 95% safer than smoking. “We should look at the report from Public Health England but it is promising to see that over all, one million people are estimated to have used e-cigarettes to help them quite or have replaced smoking with e-cigarettes completely,” said the Prime Minister.